Why Successful Venues Use Live Event Alerts to Grow Recurring Revenue | OnlineKix Digital Marketing

My husband loves live music. He can’t get enough and sometimes we like to bring the kids along too. But he hates social media and isn’t following his favorite venues or musicians. 

So he only gets to see cool entertainment when he feels the urge to get out of the house (either alone, or with me and the kids in tow) and he hunts around on the internet to see what’s going – leaving his favorite activity "to chance" (and where he’s headed that night). 

The local venues who are hosting musicians or comedians as a business generator are leaving money on the table by not having him on a live entertainment alerts list. 

In our experience, we've seen remarkable success with these kinds of alerts to boost loyalty and drive revenue, making them a staple recommendation in our toolbox for bars, restaurants, and coffee shops that are seeking small changes that can lead to big gains. 

If you're looking for a strategic approach for attracting high-value, loyal customers, let's explore how the top venues turn each event into a patron attraction and retention opportunity by making local entertainment reminders and alerts a cornerstone in their marketing strategy...and how you can leverage them too. 

Let’s get into it…

The key to sustainable growth lies in prioritizing customer retention alongside acquisition. By dedicating resources to keeping your existing customers returning year after year, you lay the foundation for long-term success.

Hosting live entertainment serves as a powerful tool for collecting customer contact information, enabling you to communicate with patrons to keep them in the know and coming back spending more. 

When email only reaches 20% of an audience and social media reaches less than 5%, venues must reach existing patrons, and new potential customers on their mobile phone. 

By leveraging text messaging alongside email and social, you ensure that your patrons are in-the-know about live event communications. 

These text messages are seen over 90% of the time, often within 3 minutes, and acted upon promptly, maximizing growth opportunities.

1. Predictable Revenue Streams: With live entertainment alerts in place, you can count on loyal patrons to come back more often, and spend more when they do. 
   
   
2. Increased Customer Loyalty: By providing a valuable service that helps patrons never miss a live event they wanted to be at, you foster loyalty and encourage repeat business.
    
3. Increased Reach: Text messages, in particular, have high open rates and prompt responses. By sending timely reminders about upcoming events, venues encourage patrons to take immediate action or attend. 
   
   
4. Rapid Response and Engagement: Text message and email reminders provide a direct and immediate way to engage with patrons. Unlike social media, which has a declining reach, these channels ensure that messages are delivered directly to the target audience, increasing the likelihood of engagement and response.
   
   
5. Cost-Effectiveness: Compared to traditional marketing tactics, such as print ads or radio spots, text message and email reminders are highly cost-effective. They allow venues to communicate with their audience at a fraction of the cost, maximizing the return on investment. 
   
   
6. Consistent Audience Engagement: By sending regular reminders about upcoming events, the venue stays top of mind and maintains consistent engagement, increasing the likelihood of repeat visits and fostering a sense of loyalty. 
   
   
7. Competitive Advantage: By implementing live event alerts, the venue gains a competitive edge over other establishments and can more reliably attract patrons who are seeking memorable experiences. 
   
   
8. Long-Term Growth: By consistently engaging with patrons and delivering memorable experiences, venues foster long-term relationships and loyalty. This leads to sustained growth and a solid foundation for future success in the competitive industry. 
   
   
9. Enhanced Brand Reputation: Offering live event alerts demonstrates your commitment to customer satisfaction and community engagement, enhancing your brand reputation and attracting new customers. By delivering personalized and timely reminders via text messaging, you provide a seamless and convenient experience that reflects positively on your business. 
   
   
10. Efficient Communications: Unlike email, which may sit unread in an inbox for hours or even days, text messages are typically read within minutes of being received. This immediacy, reach, and speed is good for business. 

While it takes some work and patience, the results are more than worth it. 

We’ll outline the steps to set up the live entertainment marketing system used by top growing venues, bars, restaurants, and coffee shops that generates predictable revenue month after month. 

Here’s the core steps:

It basically consists of two marketing funnels. One is band powered. The other is venue powered. And together they collect the contact details for leads and patrons so that the business can send automated and on demand live entertainment alert messages and other communications.

Part 1: The “Band Promotion Engine”... 

Bands bring in their own fan base, exposing the venue to new audiences who may not have been reached otherwise.

This is a diagram of the marketing funnel that’s powered by the band and their database of contacts and social channels.

Step 1: We make it part of the agreement for the band to help with promotion. 

Step 2: We create a landing page to leverage each band's promotion efforts with a special offer to treat their audiences. It includes an exclusive deal (just build it into the plan) and asks for their birthday (to bring them back later). 

Step 3: You supply the band with a social post design or a template they can customize. This links to the landing page. They're going to promote this at least two times.

As a bonus, you can also collect the person's birthday and get them back through the doors with a birthday "gift" too. 

This is completely optional, but if there is a deal, it's okay to ask for this extra information in exchange for that value.

Second, set up a “Venue Promotion Engine”... 

The venue empowers the staff to connect with all patrons once they are inside. these new patrons who aren't necessarily going to see them on social media in the future. 

This is a diagram of the marketing funnel that’s powered by the restaurant, bar, or coffee shop's staff and their database of contacts and social channels.

Step 1: We make it part of the staff training process to promote the live entertainment alerts. The staff buys in because they know if more people come back, they'll spend more when they do, making it a win-win for their wallets. 

Step 2: We create a landing page to promote the live entertainment alerts service that will keep patrons aware of what's coming up. It does not have to include a special deal (but it could if the venue wanted to). 

Step 3: We create a social post and flyer template that the venue can customize and use to promote on social media to get more opt-ins to the live events alert list. This links to the landing page. 

Step 4: We create physical business cards and flyers for the staff to use inside the venue to help drive 1:1 conversations about getting patrons on the list. Patrons will want to sign up because they are fans of live music and want to be a part of what the venue is doing.

Step 5: We program automated messages and broadcast messages to get the core service set up. And we train the booking manager to send out broadcasts every Tuesday about what's coming up for the weekend.

BONUS:

All of the assets work together to create a Patron Engagement Engine with a VIP Insiders Club experience that drives food and beverage sales on autopilot. 

Once it's built, just sit back and watch the results role in.

While setting up your own Live Entertainment Alerts automated system is something that you can absolutely do on your own, I know that your time is valuable. This is a task we do for our customers all the time and my team and I would love the opportunity to just do it for you. 

It’s not expensive and it’s something that we can have ready for you to use and benefit from in under 21 days from today.

I guarantee that within 60 days of us setting up a Live Entertainment Alerts Service for your business that you’ll see a strong spike in sales and customer engagement with your business. 

All you have to do is sign up using this link and we’ll get it built for you within 21 days. Let myself and my team get you set up and if you aren’t completely satisfied with the results of your “Live Entertainment Marketing System” after 60 days, we can part ways as you're free to cancel any time.

Click Here to Sign Up Now and let us help build your business using Live Entertainment Alerts and the latest in marketing tech.